Another Brain Boost
Friday afternoon I headed to the north side of Moscone to meet with a brand new company and program, Brainsavers. The three-pronged program includes nutrition, exercise and cognitive exercises with a soon-to-be certification for personal trainers and a current offering of a book on the program, nutritional bars and logs. The program also includes a CD of cognitive games that are scientifically proven to improve brain function. I met with the creator, Dr. Paul Bendheim, who graciously explained the program, answered my questions and even let me try a bar (tasty!). I’m sure we’ll hear more from this company as they’re currently developing software to help improve driving skills and working with insurance companies for reimbursement. –Jennipher
Related Topics: IHRSA Conference 2007, Behind the Scenes
